Feedback 2 - Mrs Fernandez

Georgia, Isaac and Alex,

Well done, the blog is shaping up to provide evidence of level 4 planning and research.  The technical analysis task from all three of you was of a Level 4 standard.  You have worked very effectively as a group, developing a clear creative vision early on and being very focused on achieving this. Your pitch could have been more detailed in the technical aspects and shot ideas and a more creative use of ICT employed to present your ideas (it didn't reflect the level of research on your blog or fine detail of concept in verbal discussions prior to pitch), however Alex's reflection on the pitch was detailed and filled in some of the gaps, so it was evident that you had done planning in those aspects.

However, as you have shot early ( which is commendable), you have raced ahead and there are some vital aspects of planning that you must post and provide evidence on for the exam board:
1. audience research, results and reflection on how this informed your creative process
2. storyboards and animatic, including titles
3. location recce with images / risk assessment sheets
4. call sheets

Also, you have been given some crucial feedback from myself and Mr Fiveash on the design of the numbers - this needs to be reflected on the blog (with stills) and your response to this documented.  A level 4 blog would contain details of problems overcome, strengths/weaknesses of shoots.  You may decide as a group that you are happy with the design, but reflecting on key points made (angle on hand, right hand, design of letters) and justifying your decisions will be crucial if you don't end up reshooting. I've also read Isaac's post on the potential change of direction in terms of genre to a hybrid of thriller/horror - this is acceptable, but such a change will need research from the three of you so you can demonstrate you are clear about the forms and conventions of this sub-genre to back up your concept amendment.

I will amend this post once I've reviewed your rough cut - many aspects of your work are A grade; you have impressed us as a production team, I'm sure that the outcome will end up at that level, but you must be prepared to take on board feedback and respond to it.